Optimise your Social Media Profiles

From 19 November 2026 9:30am until 19 November 2026 12:30pm
Location: Online
Categories: Webinar, External Event

Your social media profiles are often the first impression potential customers have of your business, yet many companies treat them as an afterthought.

With billions of users across platforms actively searching for products and services, a well-optimised profile can be the difference between being discovered by your ideal customers or remaining invisible in the digital landscape.

From crafting compelling company pitches that resonate with your target market to strategically positioning calls to action that drive conversions, this intensive webinar will transform your social media presence from passive to powerful. You'll discover platform-specific optimisation techniques and leave with a clear action plan to implement changes that generate real business results.

What's covered?

  • The importance of profile optimisation in today's competitive digital marketplace
  • Strategic imagery selection: choosing cover photos and profile pictures that build trust and convey professionalism
  • Developing your compelling company pitch: articulating why your target market should care about your business
  • Mastering calls to action: driving followers to take the next step in your customer journey
  • Use of link options and bio optimisation across platforms
  • Facebook business pages: leveraging features, tabs, and messaging for maximum impact
  • Instagram account optimisation: bio strategies, highlights, and visual consistency for business growth
  • LinkedIn personal profiles: building authority and attracting business opportunities through professional positioning
  • LinkedIn company pages: establishing credibility and showcasing your business effectively
  • TikTok business accounts: showcasing personality whilst maintaining professionalism
  • Live profile review sessions with expert feedback and actionable recommendations

Who should attend?

Business owners, marketing professionals, and entrepreneurs who want to maximise their social media profiles to attract their target market and drive meaningful business actions.

Eligibility

This webinar is open to anyone based in Derbyshire or Nottinghamshire that is thinking of starting a business or has a business less than two years.

Click here for more Information and to book on.